The 3 leaks costing them the most
1 Jargon where plain English would convert
Why it hurts: 'The orchestration-native coding agent' and 'Oz Agent Platform' make a developer squint (#14). The product is genuinely cool; the words make it sound like a compliance memo.
Fix: Say what it does: 'A terminal that runs AI coding agents and keeps you in control.'
2 It shows almost nothing
Why it hurts: 81 images but no video and no live demo detected (#10, #25). A terminal product lives or dies on seeing it in motion.
Fix: Put a 15-second screen capture of an agent fixing a bug right in the hero.
3 The buy path forks immediately
Why it hurts: 'Get Warp today' competes with 'Contact sales' and enterprise/industry routes (#22). The indie dev and the bank get the same crowded hero.
Fix: Make 'Get Warp today' the single hero CTA; route enterprise from a quieter link.
All 31 principles, scored
No free-forever plan is advertised on the page; the pitch is download-and-use.
Fix: Keep the paid value clear when pricing appears.
16 colors against a dark theme β restrained-ish but not minimal.
Fix: Hold one accent for the CTA.
No concrete numbers in the headings.
Fix: Quantify speed or PRs reviewed.
Standard developer footer.
Fix: Add a hook.
Has an og:image and a clear OG title.
Fix: None major.
Products, use cases and industries stack many ideas onto a short page.
Fix: Focus the homepage on the core terminal-plus-agent story.
'Ship better software with any agent' is plain and clear.
Download path mixes with enterprise 'Contact sales'.
Fix: Separate the self-serve and sales motions.
'Orchestration-native coding agent' is specific but jargon-heavy.
Fix: Translate it into a developer's plain words.
No video or live demo detected β heavy on stills for a motion product.
Fix: Add a hero screen capture.
Core is the agentic terminal, but Oz, industries and use cases broaden it.
Fix: Lead with one wedge.
Pricing isn't shown; enterprise framing dominates.
Fix: Surface simple self-serve pricing.
Rides the agentic-coding wave β about as hot as it gets right now.
'Ship better software' is dev language; 'orchestration-native' is not.
Fix: Cut the jargon.
No founder presence on the page.
Fix: Add a human voice.
Pricing wasn't found in the captured nav.
Fix: Add a 'Pricing' link.
'Ship better software with any agent' is reasonably sticky.
Fix: None needed.
Mild emotional pull.
Fix: Lead with the thrill of an agent doing the grunt work.
An agentic terminal is a fairly novel category.
Fix: Show the never-seen moment.
Hero conveys what it is for devs, if abstractly.
Fix: Add a concrete second line.
'Be more productive. Stay in control' gestures at pain without naming it.
Fix: Name the agent-chaos pain specifically.
'Get Warp today' competes with 'Contact sales'.
Fix: One hero CTA.
'Warp' is short, evocative, memorable.
Sells 'ship faster' and 'be more productive' β desire.
Fix: Quantify it.
No live demo to play with on the page.
Fix: Embed an interactive or video demo.
Zero weak words detected.
Subscription model.
Fix: Not realistically one-time.
'Get Warp today' reasonably says what happens next.
Fix: Test an outcome verb.
3 blockquotes and 'proud partner of industry leaders' provide proof.
Fix: Add a named developer quote.
'AI-powered terminal and coding agents' is well under ten words.
Enterprise framing implies premium positioning.
Fix: Make the premium value explicit.
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