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remoteok.com

β€œA 1.1-million-job board with no H1 at all β€” the SEO juggernaut that forgot to write a headline.”

What we think it is: The number-one job board for remote work, with open salaries.

63 / 100 Β· Grade D
Clarity56
Copy67
Call to Action67
Pricing56
Trust56
Shareability67

The 3 leaks costing them the most

1 There is literally no H1

Why it hurts: The extractor found zero H1 tags (#7, #20). The page leans entirely on the title tag and the job list to explain itself β€” a stranger gets no headline promise.

Fix: Add a real H1: 'Find your next remote job β€” 1.1M openings, salaries included.'

2 The emoji nav buries the funnel

Why it hurts: Dozens of emoji links (jobs, hire, premium, stats, other projects) compete for attention (#6, #22). The one action β€” find a job or post one β€” gets lost.

Fix: Lead with the job search and one clear 'Post a job' CTA; tuck the rest away.

3 Thin proof for a #1 claim

Why it hurts: It claims to be the #1 remote platform but shows only light social proof (#29).

Fix: Add logos of companies hiring and a count of placements.

All 31 principles, scored

1. No free plan β–³ 1/3

Free for job seekers; paid for employers β€” a softer monetization signal.

Fix: Front the employer value sooner.

2. Three colors max βœ“ 3/3

Only 3 distinct colors detected β€” clean.

3. Numbers over adjectives βœ“ 3/3

'1,133,116+ remote jobs', '#1' β€” strong concrete numbers.

4. Shareable footer β—‹ 2/3

The 'other projects' footer carries maker personality.

Fix: Add a hook.

5. OG image like a thumbnail β—‹ 2/3

Has an og:image and a number-rich OG title.

Fix: None major.

6. One idea per screen β—‹ 2/3

Job listings are focused, but the emoji nav sprawls.

Fix: Slim the nav.

7. Fifth-grader headline β–³ 1/3

No H1 at all β€” the headline promise is missing.

Fix: Add a real H1.

8. Hard paywall β–³ 1/3

Job seekers browse free; employers pay.

Fix: Anchor the employer decision earlier.

9. Copy only you could write β—‹ 2/3

'#OpenSalaries' and the emoji style are ownable.

Fix: Add a line only this board could write.

10. Show before explain β—‹ 2/3

The live job list shows the product immediately.

Fix: Add an example job card up top.

11. Does one thing βœ“ 3/3

One job: a remote job board.

12. Popcorn pricing β—‹ 2/3

Job-posting bundles stay within range.

Fix: Make the recommended bundle obvious.

13. Rides a wave β—‹ 2/3

Rides the remote-work wave.

Fix: None.

14. Customer-language copy βœ“ 3/3

'Looking for a remote job?' speaks directly to the user.

15. Visible founder β–³ 1/3

Maker brand present but no explicit founder note.

Fix: Add a signed line.

16. Pricing impossible to miss β–³ 1/3

Pricing wasn't found in the captured nav.

Fix: Add a 'Post a job' pricing link.

17. Memorable headline β–³ 1/3

No H1 means nothing memorable to recall.

Fix: Write a memorable headline.

18. Emotional headline β–³ 1/3

'Unlock your remote career potential' is mild.

Fix: Lead with the dream of working from anywhere.

19. Never seen before β—‹ 2/3

'#OpenSalaries' is a genuinely fresh angle for a job board.

Fix: Spotlight it harder.

20. Hero sells alone β–³ 1/3

With no H1, the hero relies on the job list to explain itself.

Fix: Add a clear hero promise.

21. Empathy before selling β—‹ 2/3

'Looking for a remote job?' addresses the need directly.

Fix: Name the pain of office-bound work.

22. One call to action β—‹ 2/3

'Post a job' / 'Subscribe' loosely compete.

Fix: Pick one per audience.

23. Memorable name β—‹ 2/3

'Remote OK' is descriptive and known.

Fix: None needed.

24. Sells a desire, not a feature βœ“ 3/3

Sells freedom and 'work from anywhere' β€” pure desire.

25. Try before buying βœ“ 3/3

Free, instant job browsing β€” try before buying.

26. No weak words β—‹ 2/3

Three weak words detected.

Fix: Tighten the soft qualifiers.

27. No subscription β–³ 1/3

Job postings are one-time-ish; premium is a subscription.

Fix: Clarify the one-time options.

28. CTA says what happens next β—‹ 2/3

'Post a job' says what happens next.

Fix: Add a job-seeker CTA verb.

29. Has testimonials β–³ 1/3

Light social proof for a #1 claim.

Fix: Add hiring-company logos and placement stats.

30. Ten-word description βœ“ 3/3

'#1 Remote Job Platform with 1M+ jobs' is under ten words.

31. Priced above competitors β–³ 1/3

Standard job-board pricing, not premium.

Fix: Position premium placement as worth more.

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