hey.com

'No obligation, no CC required' 30-day free trial is present — no 'free forever' plan is mentioned anywhere in the visible text or pricing signals. Trial is acceptable.

Fix: Confirm the post-trial hard paywall is prominent on the pricing page so no one is surprised.

distinctColorCount = 3. HEY's brand discipline holds — black, white, and their signature red/orange accent. Clean.

numeralsInHeadings = 0. Copy leans heavily on adjectives: 'delightfully', 'fresh', 'bold', 'brilliant', 'game changer'. '150,000 people' appears only in footer newsletter copy, not in persuasion-critical positions.

Fix: Move '150,000 people have already switched' into the H1 or hero subhead. Add a concrete time or money number to the features section.

'Have a great day!' is a charming closer and the footer includes personality ('love letter to email'). It's not just legal boilerplate.

Fix: Make 'Have a great day!' a bit more HEY-specific — e.g. 'Have a great day — and check your Imbox.' Tiny brand moment.

hasOgImage = true. ogTitle and ogDescription are punchy and rivalrous ('Gmail, Outlook, and Apple got complacent'). Strong share hook. OG image content unknown so can't confirm visual quality.

Fix: Ensure the OG image includes the tagline text — social shares often strip context and image-as-thumbnail needs to stand alone.

Sections are reasonably distinct: Screener, Imbox, Paper Trail, Feed, Calendar each get their own block. The Jason Fried manifesto is long but is a single narrative. Mid-page newsletter subscribe breaks the flow.

Fix: Move newsletter sign-up to the footer only. Mid-page it competes with the trial CTA and introduces a second conversion goal.

'We finally fixed your email + calendar!' is plain English. 'Imbox' is a invented word that requires explanation, but the H1 itself is clear.

Fix: No H1 change needed. Consider adding a one-line parenthetical gloss the first time 'Imbox' appears for new visitors.

CTA leads to a free trial ('Try HEY free for 30-days, no CC required'). No CC = soft entry. Payment comes later, not before. This is visitor-friendly but scores lower on this principle.

Fix: At minimum, show the price on the landing page so visitors know what they're committing to after 30 days. Surprise billing is a churn accelerant.

'The Imbox', 'The Screener', 'Paper Trail', 'The Feed' — these are HEY-invented concepts no competitor could paste. Jason's signed letter is personal and specific. This copy is distinctly 37signals.

hasVideo = true, hasDemoEmbed = true, imageCount = 15. Media appears early ('See how HEY works' link is in the hero area). Product is shown before the manifesto.

Email + calendar is two things, but they're bundled as one product. The page doesn't pitch unrelated tools. 'For domains' nav item adds a slight scope question but doesn't fracture the page.

Fix: Fine as-is. The '+calendar' expansion is recent — keep it framed as one unified product.

No pricing tiers are visible in the landing page text. Nav links to a pricing page but the page itself shows nothing. Can't confirm tier count from evidence.

Fix: Show pricing tiers (ideally 2-3) on the landing page itself, or at minimum a price anchor in the hero.

Anti-Big-Tech privacy sentiment is a real cultural wave. 'Gmail, Outlook, and Apple got complacent' rides it directly. Privacy-respecting inbox is mentioned prominently.

Fix: Could tie more explicitly to AI email anxiety — a growing conversation that HEY's privacy angle fits perfectly.

'Email feels like a chore.' 'Something you clear out, not cherish.' 'Rather than delight in it, you deal with it.' This is textbook voice-of-customer language. Real frustrations, real words.

Jason Fried is named, titled (CEO, co-founder), and signs the manifesto personally. 28 avatars detected suggests testimonial faces too. Strong human presence.

'Pricing' is in the nav — that's visible. But no dollar amount appears anywhere in the 1,151 visible words. You must click away to learn the price.

Fix: Add '$99/year per person' (or actual price) directly on the landing page near the primary CTA. One line.

'We finally fixed your email + calendar!' is decent but 'fixed' is generic. The meta description ('Gmail got complacent. Then along came HEY.') is actually more memorable.

Fix: Swap the meta-description framing into the H1 or a large hero subhead. It's punchier and has a villain.

'We finally fixed your email + calendar!' triggers mild relief but not a strong wow or laugh. The Jason manifesto is emotionally resonant but it's deep in the page.

Fix: Punch up the H1 with the emotional payoff: e.g. 'Email used to feel like a joy. We brought that back.' Cite the manifesto's own language.

The Screener, Imbox, Paper Trail, Feed — these are genuinely novel inbox metaphors. No other email product frames it this way. Surprising on first encounter.

H1 + subhead + CTA communicates what it is (email+calendar), why buy (complacent competitors), and has a CTA. Who it's for is missing — personal? Business? Both?

Fix: Add 'for people who are sick of Gmail' or similar audience qualifier in the hero subhead.

Jason's manifesto vividly describes the problem: 'You lost control over who could reach you. An avalanche of automated emails cluttered everything up.' Problem is named before solution is pitched.

Six CTA labels detected: 'Close', 'Subscribe', 'Sign in', 'Try HEY free', 'Try HEY free for 30-days', 'Take a closer look'. That's too many competing actions.

Fix: Designate 'Try HEY free for 30-days' as the one primary CTA. Demote Sign In to nav only, kill mid-page Subscribe, make 'Take a closer look' a text link.

'HEY' is one syllable, all caps, inherently exclamatory. Nobody needs it explained. It's a greeting — email is greetings. Brilliant name.

'You're in control' and 'Email used to feel like a joy' sell time and emotional relief. But feature names (Screener, Imbox, Feed) dominate mid-page — feature list creep is real.

Fix: Under each feature name, lead with the desire ('Never feel overwhelmed again') before naming the feature ('That's The Screener').

hasDemoEmbed = true, hasVideo = true — there's a video demo. But visitors can't interact with the product without starting a trial. Passive demo only.

Fix: Add an interactive screenshot tour or GIF walkthrough that simulates clicking through the Screener flow without signing up.

weakWordCount = 4. 'Tens of thousands of people' is weak — 'more than 150,000 people' (from footer) is the real number. Use it up top.

Fix: Replace 'Tens of thousands' with 'More than 150,000 people have already switched.' Specific, falsifiable, credible.

No pricing model is visible in the page text. Given HEY's known model is annual subscription, this likely scores low. mentionsOneTime = false.

Fix: If annual billing exists, frame it as 'one payment per year' rather than 'subscription' — psychologically different.

'Try HEY free for 30-days' is better than 'Get Started' but still generic. 'Take a closer look' is vague. What happens when I click — email signup? App? Guided tour?

Fix: Change primary CTA to 'Start My Free 30-Day Inbox' or 'Try HEY Free — No Card Needed'. Secondary: 'Watch a 2-min Demo'.

12 blockquotes, testimonialMarkup = true, 28 avatars detected. Named, notable people (Ryan Hoover, Ezra Klein, Andy Baio). Testimonials appear before the product explanation. Excellent.

H1 'We finally fixed your email + calendar!' is 7 words and works. The meta description is longer but punchy. A crisp 10-word version isn't explicitly stated.

Fix: Add a hero tagline like: 'Email and calendar the way it always should've been.' — 10 words, done.

No price visible on page, but the premium brand positioning (37signals, bold manifesto, named founder) implies premium. The framing is 'fixed email' not 'cheap email'.

Fix: Make the premium positioning explicit: 'Less than your coffee budget, unlike the toll Gmail takes on your attention.' Anchor against the cost of the problem, not competitors.