The 3 leaks costing them the most
1 It tells you it gives superpowers but barely shows them
Why it hurts: No video and no live demo were detected (#10, #25) on a 458-word page. The design-system import (Porsche, MUI) is a great proof point that deserves to be shown in motion.
Fix: Embed a live build-from-prompt or a recorded design-system-to-app flow.
2 Free-led, signup-first
Why it hurts: 'Get started' fronts a freemium funnel (#1, #8), and the free-domain promo leads with give-aways rather than value.
Fix: Show one production app built in Bolt before the signup ask.
3 No human behind the superpowers
Why it hurts: No founder or team voice (#15) on a product sold on trust ('build for production').
Fix: Add a short note from the team on how Bolt routes to the best model.
All 31 principles, scored
A free tier and free-domain promo front the funnel β a softer monetization signal.
Fix: Front the paid value sooner.
10 distinct colors detected β moderately restrained.
Fix: Hold one accent for the CTA.
'#1' and 'millions' aside, headings carry no numbers.
Fix: Add a build-speed or user stat.
Standard footer.
Fix: Add personality.
Has an og:image and a clear OG title.
Fix: None major.
Sparse and focused β build by chatting.
Fix: None.
'What will you build today?' is a plain, inviting question.
'Get started' signup-first funnel.
Fix: Anchor an upgrade decision earlier.
'Bolt does the heavy lifting so you can focus on your vision' is ownable.
Fix: Add a line only Bolt could write.
Design-system imports are shown, but no video or live demo.
Fix: Add a build-in-motion clip.
One job: an AI app/website builder.
Tiered plans, with pricing in the nav, within range.
Fix: Make the recommended tier obvious.
Rides the vibe-coding wave.
'Create stunning apps & websites by chatting with AI' is plain user language.
No founder presence.
Fix: Add a human voice.
'Pricing' is in the nav.
'What will you build today?' is a reasonably sticky question.
Fix: None needed.
Invites creativity β mild emotional pull.
Fix: Add a wow moment.
AI building is novel-ish, if crowded.
Fix: Show the never-seen capability.
Hero + subhead + 'Let's build' tell you what it is and why.
'Focus on your vision instead of fighting errors' names the pain.
Fix: Dwell on the error-fighting frustration.
'Get started' / 'Let's build' align around one action.
Fix: Keep one primary.
'Bolt' is short, energetic, memorable.
Sells building and 'superpowers' β maker desire.
Fix: Sell the feeling of shipping fast.
Free tier lets you build immediately.
Only one weak word detected.
Subscription model.
Fix: Not realistically one-time.
'Let's build' is good; 'Get started' is generic.
Fix: Lead with the build verb.
'Trusted by' and design-system logos provide proof.
Fix: Add a named, quantified result.
'AI builder: Websites, apps & prototypes' is under ten words.
Mid, free-led positioning.
Fix: Position paid as the production-grade choice.
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